Young, adventurous travellers have always turned to Rove at the Park for real experiences. As those travellers have grown, so have their families. So we have redesigned the spaces to welcome the next generation of explorers — knowing that loyal guests now bring along their own little adventurers.
Rove was built with young travellers and business guests in mind. But as those loyal guests started bringing families, the dynamic changed. No one wants restless kids, stressed parents or disturbed guests — so the focus shifted to engaging children in ways that keep them settled, not restless.
We placed the kids zone inside the all day dining area so families can eat while children play within sight. The aim was simple: keep children engaged, keep parents relaxed, and keep the atmosphere calm for everyone else.
We placed the kids zone inside the all day dining area so families can eat while children play within sight. The aim was simple: keep children engaged, keep parents relaxed, and keep the atmosphere calm for everyone else.
Parents can relax knowing that their kids are playing in a way that is both fun and educational while they enjoy Rove's famous hospitality.
The play zone becomes a world of discovery where children learn naturally through puzzles, reaction games, and exploration with others. Along the way they build skills in numbers, patterns, and fine motor challenges — all through play.
With low-maintenance finishes and a tidy, easy-to-run layout, the design links Rove’s adventurous brand history with its family-friendly evolution — making sure guests can continue their journey with the brand as their lives grow and change.
Each part was carefully chosen to keep Rove's modern, clean look while adding fun and educational elements. The modular design makes it easy to make changes and updates, which keeps the experience new for people who come back.
Family-friendly features that fit in perfectly with the Rove experience. This shows that growing up doesn't mean losing touch with the brands you love.
