The entertainment industry in the GCC is evolving at breakneck speed. Venues can no longer rely on traditional attractions alone—audiences demand more.

From Saudi Arabia’s visionary mega-projects to Dubai’s relentless pursuit of innovation, the stakes have never been higher. Guests expect immersive, high-energy entertainment that goes beyond passive enjoyment. They crave experiences that engage, challenge, and connect—and the most successful venues are those that deliver.

The Shift: Why Competitive Socialising is Dominating the GCC

For decades, entertainment was about watching—movies, performances, and passive experiences. But the rules have changed.

Now, audiences want to participate. They want to compete, interact, and share experiences with friends in ways that are both thrilling and social. This is the rise of Competitive Socialising—a trend that is reshaping the region’s entertainment scene.

What Does This Mean for Your Venue?

If you’re still offering traditional entertainment alone, you risk being left behind. In an era where every experience is shared online, you need attractions that generate excitement, social engagement, and repeat visits.

That’s where GEMMProductions comes in.

How GEMMProductions Brings Competitive Socialising to Life

We provide cutting-edge entertainment solutions designed to turn your venue into a destination that thrives on competition, engagement, and social connection:

State-of-the-Art Sports Simulators
Take competition to the next level. Guests can go head-to-head in virtual football matches, golf tournaments, racing duels, and more. This is not just a game—it’s an experience that keeps guests coming back for more.

Interactive Kids’ Zones
Give younger visitors a space to play, compete, and unleash their creativity with custom-designed video game zones.

Customisable Mini Golf Courses
Add a touch of playful rivalry to your venue with a mini golf course that matches your brand and offers a unique challenge.

Classic Jukeboxes & Retro Arcades
Not all competition is new—nostalgia sells. Give guests the joy of reliving the golden age of gaming while engaging in friendly rivalry.

The 2034 FIFA World Cup & The Future of GCC Entertainment

With Saudi Arabia set to host the FIFA World Cup in 2034, the region will see an unprecedented surge in tourism, investment, and demand for world-class entertainment experiences. Venues that invest in innovative, competitive socialising experiences now will be the ones that win.

Are You Ready to Compete? Let’s Play!

Don’t let your venue get lost in the noise. Partner with GEMMProductions to build an experience that captivates today’s audience and keeps them coming back.

Contact us today at +971 50 5524665 to discuss how we can transform your venue.