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January 10, 2026

Family entertainment centers are changing quickly. People don't just want to play traditional arcade games anymore. They want to have fun with other people and make their visit more memorable. The best centers today have interactive attractions, games that people can play together, and food and drinks. These are places where families stay longer, spend more, and come back again.

That's where GEMM Productions comes in. Our sports simulators help family entertainment centers turn empty space into exciting attractions that make money and are fun for kids, teens, adults, and groups.

Turning Entertainment into an Experience

A sports simulator is an indoor attraction that lets people play a lot of different sports by doing things like kicking, throwing, swinging, or hitting. Gameplay is shown on big, immersive screens in realistic stadium settings, and live performance feedback helps players improve.

This makes Family Entertainment Centers feel like they're doing something active, social, and fun, instead of just sitting in front of a screen.
With just one installation, venues can offer:

  • Multiple sports and hundreds of game challenges
  • Experiences suitable for all ages and abilities
  • Quick session turnover for casual play or extended bookings
  • Simple operation with minimal staffing requirements
This flexibility makes sports simulators an ideal fit for busy, high-footfall leisure environments.

Attracting More Visitors and Wider Audiences

Family entertainment centers that add sports simulators always get more visitors. The appeal goes beyond young kids to include parents, teens, young adults, corporate groups, and party reservations.
Sports simulators attract new audiences by offering:

  • Multi-generational gameplay that the whole family can enjoy together.
  • Competitive and cooperative games that encourage group participation
  • Ideal formats for birthday parties, school outings, and team events
  • Seasonal tie-ins linked to major sporting tournaments
The result is a standout attraction that becomes a talking point, driving repeat visits through word-of-mouth and social sharing.

Increasing Dwell Time and Per-Visit Spend

Longer stays mean stronger commercial performance. Sports simulators naturally encourage guests to remain on-site as they rotate through different sports, challenges, and group play formats.

As dwell time increases, venues typically see uplift across:

  • Food and drink spend per guest
  • Additional simulator sessions and upgrades
  • Merchandise and secondary attractions
  • Group bookings and private hire
By anchoring guests within the venue for longer periods, sports simulators support higher overall revenue across all departments.

Driving Food and Beverage Sales

Family entertainment centers that successfully integrate active attractions alongside food and drink consistently outperform those that don’t. Sports simulators encourage regular breaks between gameplay, creating repeated opportunities for food and beverage purchases.

They work particularly well alongside F&B by:

  • Supporting social play that naturally pairs with refreshments
  • Enabling bundled bookings with food and party packages
  • Creating a relaxed atmosphere where families linger
  • Increasing average spend per visit

Rather than competing with food and drink, a sports simulator acts as a revenue multiplier for the entire venue.

Encouraging Active, Parent-Approved Play

Sports simulators are more fun and inclusive than passive arcade games because they encourage people to move. Parents feel good about letting their kids run, kick, swing, and throw things, which makes screen-based entertainment more active.

Key benefits include:

  • Increased physical engagement for children
  • Inclusive gameplay regardless of sporting ability
  • A positive link between fitness and fun
  • Activities parents are happy to support

This positions family entertainment centers as modern, well-being-conscious destinations, which is increasingly important to today’s families.

A Smart Investment for New and Existing Venues

Sports simulators are a scalable, future-proof solution for starting a new center or refurbishing an old one.

They are ideal for:

  • Activating underused floor space
  • Refreshing outdated attractions
  • Expanding offerings without major structural changes
  • Keeping experiences fresh through ongoing software updates

With one installation delivering multiple sports and regular content updates, sports simulators offer long-term value and consistent customer appeal.

Why Family Entertainment Centres Choose GEMM Productions

Family Entertainment Center owners choose GEMM Productions because our sports simulators improve the overall guest experience while also giving them measurable results.

Key advantages include:

  • Increased footfall and repeat visits
  • Longer dwell time and higher per-visit spend
  • Strong appeal across families, groups, and events
  • Active, experience-led entertainment that stands out

For operators focused on growth, engagement, and revenue, sports simulators are a proven way to turn entertainment into a destination.

Transform Your Family Entertainment Centre

A sports simulator is not just a game. Family entertainment centers have a strong draw that keeps people coming back, increases revenue, and helps them succeed in the long run.

GEMM Productions can help you create an experience that families will want to come back to again and again, whether you're building a new venue or fixing up an old one

Contact GEMM Productions at [email protected] or send a WhatsApp to +971 50 658 6634 to learn how a sports simulator can turn your family entertainment center into a modern, experience-based destination.


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