After COVID-19, people yearned for genuine, real-world connections, and they found it in restaurants, cafes, and lively social spaces. That’s when the eatertainment boom truly ignited. Why? Because experiences matter more than ever. Today’s guests choose memories over material things, seeking places that offer more than a meal. Provide a reason to unplug, queue up a song, laugh with friends, and lose track of time. Create invitations for them to stay a little longer — and return for more.
Tap into the Fusion
Dubai has long been the leader in the experience economy — known for its dynamic, multicultural dining scene. Across the Middle East, the appetite for immersive, multi-sensory experiences continues to rise, yet the fusion of food and entertainment remains largely untapped. We've evolved past the era of background music and TVs in sports bars. Why settle for watching the game when you can participate and play? Eatertainment isn't a new concept, but with returns this impressive, it's surprising more venues haven’t seized the opportunity.
Why it Works
Longer stays, larger tabs: Guests linger when entertained, and the longer they remain, the more they spend on food and drinks.
Low-effort, high-impact revenue: Entertainment can run in the background while delivering genuine boosts to your bottom line.
Built for families: From kids to grandparents, eatertainment engages all ages, turning your venue into a go-to for group outings and celebrations.
Be the destination: Why be just another stop along the way? With the right experience, your venue becomes the night out.
Entertainment is already all around us, and GEMM Productions is at the heart of it. From our rodeo bulls bringing energy and excitement to restaurants to arcade games lighting up the Emirates Terminal steps from the dining outlets, we’re proving that immersive experiences belong in every space. People are already playing, engaging, and seeking connection, so why stop at the table? Dining out is about the vibe, the memory, the moment. So why not make entertainment a part of the dining experience, too?
